Wall Blush Content Brief

ASMR Video

About Brief

ASMR

Deadline:

Due 15 days after delivery of product

Deliverables

Create a soothing ASMR video featuring the gentle sounds of wallpaper application. Capture the rustle of paper, the rhythmic strokes of brushes, and the satisfying smoothing of bubbles, set against a backdrop of visually appealing wallpapers in various patterns.

Objective:To increase brand awareness and attract a niche audience interested in ASMR and interior design by showcasing the calming process of wallpaper installation.

Target Audience: Individuals interested in ASMR, DIY home improvement enthusiasts, interior design aficionados, and those seeking relaxation and stress relief through sensory experiences.

Type of Video: ASMR (Autonomous Sensory Meridian Response)

Video Length: 30-45 seconds

Aspect Ratio: 9:16

Deliverables:

Full-Length ASMR Video: A detailed capture of the wallpaper application process focusing on sound and visual detail.

Content Details:

Intro:
- Softly introduce the purpose of the video and the type of wallpaper being featured.
Preparation Segment:
- Show the tools and materials in a close-up view to capture their textures and details.
- Include sounds of tools being gently laid out and wallpaper being unrolled.
Application Process:
- Focus on detailed, slow-motion shots of wallpaper application:
  - Brushing on the adhesive.
  - Applying the wallpaper to the wall.
  - Smoothing out the paper to remove bubbles, capturing the scrape and slide sounds.
- Emphasize the quiet, soothing sounds of each action.
Final Reveal:
- Slow pan over the completed wall, focusing on the textures and colors.
- Include soft, whispered commentary describing the transformation.

POSTED ON SOCIAL

Content Creation and Submission

1.1. The creator agrees to create and submit raw images and/or videos ("Content") related to their project in collaboration with the Company.

1.2. The creator must upload the Content to the Company's brand folder using the following link: [https://affiliate.wallblush.com/upload-your-content].

1.3. If the project brief calls for a social media post, the creator is still required to upload the raw assets to the brand folder using the link provided.

30 - 45 Seconds

Compensation

Product Trade + 10% Affiliate Sale

$500 worth of product + a 10% commission on all link sales

Do's ✅

Use High-Quality Audio Equipment: Ensure the microphone captures every subtle sound clearly.
Focus on Detailed Sounds: Emphasize the specific sounds of paper, adhesive, and tools.
Provide Visual Aesthetics: Showcase attractive wallpapers with pleasing patterns and textures.
Keep Movements Slow and Deliberate: Enhance the ASMR effect with calming, careful actions.
Maintain a Clean, Uncluttered Background: Keep distractions minimal to focus on the wallpapering process.
Include Close-Up Shots: Allow viewers to see the texture of the wallpaper and the precision of the application.

Don'ts ❌

Avoid Sudden Loud Noises: Keep the sound levels consistent without abrupt disturbances.
Don't Rush the Process: Rapid movements can detract from the relaxing ASMR experience.
Skip Overly Complex Instructions: Keep verbal instructions soft and minimal; the focus should be on the sounds.
Avoid Using Distracting Tools or Techniques: Stick to traditional, quiet tools and methods for application.
Don't Forget to Test Audio Levels: Ensure all sounds are audible, but not overwhelming.
Refrain from Including Background Music: Let the natural sounds of the work be the sole focus.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.

Application

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