Wall Blush Content Brief

Black Friday / Cyber Monday 2025 – Wall Blush's Can't-Miss Event

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

Black Friday and Cyber Monday are right around the corner, and Wall Blush is preparing for one of our biggest sales of the year. We’re inviting our influencer partners to join through a product trade program, showcasing real transformations and building momentum with their audiences.

Overview:
Wall Blush is launching Black November — our biggest promotion of the year. Discounts get bigger each week, leading into Black Friday and Cyber Week. We’re inviting our influencer partners to join through a product trade program, showcasing real transformations and building momentum with their audiences.

Campaign Dates & Discounts

Week 1: Nov 1 – Nov 8 → 45% OFF
Week 2: Nov 9 – Nov 15 → 50% OFF
Week 3: Nov 16 – Nov 26 → 55% OFF
Final Week: Nov 27 – Dec 6 → 60% OFF

Influencer Role

Install Wall Blush in 1–3 rooms for maximum content variety.
Create 1 piece of content per week (4 total) showcasing the sale and transformations.
Deliver all content by October 31st, 2025 (deadline EXTENDED).

Compensation: $2,500 in Wall Blush product trade.

Content Requirements

Format: Reels/TikToks/Shorts (vertical).
Length: 15–60 seconds.
Tone: Trend-forward, fun, stylish, aligned with Wall Blush.
Key Messages:
- Highlight your Wall Blush transformation (showing 1–3 rooms).
- Announce the week’s progressive discount.
- Drive urgency → “This week only.”
- Include CTA: “Shop Wall Blush now.”

Creative Direction by Week

Week 1: Kickoff hype → “Black November starts now! 45% OFF.”
Week 2: Transformation spotlight → “The deals just got bigger: 50% OFF.”
Week 3: Urgency push → “It’s heating up! 55% OFF.”
Final Week: Grand finale → “This is it. 60% OFF, our biggest sale of the year.”

Angles to explore:

Before & after transformations.
Quick install demonstrations.
Seasonal/lifestyle setups (holiday-ready homes).
Trending audios & transitions.

Deliverables

4 videos total (1 per week).
Showcase multiple spaces (1–3 room installs), can repurpose old videos for 1 of the videos.
Deliver both raw + edited files by Oct 20.
Usage Rights: Wall Blush can repurpose content across social, ads, email, and website.

Key Dates

Confirm participation: ASAP

Content due: Oct 20th, 2025
Campaign live: Nov 1 – Dec 6, 2025

Approval & Contact

All content must be approved by Cherae before posting.
Questions? Contact: Cherae@wallblush.com

⚡ Black November is our most ICONIC sale ever. With $2,500 in product trade, 1–3 room installs, and multiple weeks of hype — we’re ready to make this campaign unforgettable.

1 - 5 min

Compensation

Product Trade

$2,500 in product trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.