Wall Blush Content Brief

Blush Day 2025 – Wall Blush’s Biggest Sale of the Year

About Brief

Transition

Deadline:

Due 15 days after delivery of product

Deliverables

Blush Day is happening August 22nd — and it’s our BIGGEST SALE OF THE YEAR. This is the moment our customers wait all year for, and we’re calling on our creator community to help us build anticipation and bring the energy. Drive excitement and urgency around Blush Day by inspiring your audience.

Overview:
Blush Day is happening August 22nd — and it’s our BIGGEST SALE OF THE YEAR. This is the moment our customers wait all year for, and we’re calling on our creator community to help us build anticipation and bring the energy.

We’re looking for influencers to post both leading up to Blush Day and on the day of the event, showcasing their favorite Wall Blush prints, completed spaces, or project plans — while encouraging their followers to get ready for the ultimate wallpaper moment.

IMPORTANT: Do not mention or show the discount amount in any content until the day of the sale. All pre-sale content should focus on Blush Day being Wall Blush’s biggest sale of the year.

Blush Day Date: August 22nd, 2024

Objective:
Drive excitement and urgency around Blush Day by inspiring your audience to prep, plan, and shop. Whether it’s ordering samples, measuring a room, or picking a dream print, your content should help followers get ready to make their move on August 22nd.

Target Audience:
DIY decorators, renters, homeowners, interior design lovers, and shoppers who are ready for a seasonal refresh — and don’t want to miss the best opportunity of the year.

Key Message:
Mark your calendars: Blush Day is August 22nd. It’s Wall Blush’s BIGGEST SALE OF THE YEAR — and the perfect time to upgrade your space with the wallpaper you’ve been eyeing.

Content Guidelines:

Leading up to the sale:
- Post about your own Wall Blush wallpaper
- Share your favorite designs or top picks
- Encourage followers to prep: measure, plan, and order samples
- Use messaging like “Blush Day is coming August 22nd!” or “Get ready for the biggest wallpaper sale of the year.”
- Do not mention the percentage off
On August 22nd:
- Post about the sale being LIVE
- Highlight urgency and excitement
- Drive clicks to shop
- You’ll be provided with updated copy that includes the official discount to post on this day

Creative Approach:

Time-lapse installs, styled room tours, before-and-afters
“Getting ready for Blush Day” posts
Top picks or mood board-style content
“What I’m buying” or “What I already love” stories and reels
Day-of: energetic, hype-filled callouts like “It’s here!” “Blush Day is live!” “Let’s go!”

Posting Requirements:

Post at least once before August 22nd, referencing Blush Day as Wall Blush’s biggest sale of the year
Post on August 22nd to announce the sale is live (you’ll be provided with day-of content guidelines)
Tag @wallblush and include branded hashtags in captions
Upload raw images and videos to: [https://affiliate.wallblush.com/upload-your-content]
Content will be used across social, email, web, and ads — please avoid watermarks or visible branding in submitted files

‍

1-5 min

Compensation

Product Trade

$500 In Product Trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
‍
1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.