Wall Blush Content Brief

Chelsea Deboer New Print Launch

Apply For Creative Brief

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

Create multiple segments highlighting different aspects of the collection, including installation tips and techniques, room transformations using the new designs, and close-ups of wallpaper patterns to showcase their beauty and detail. Videos should be 1-5 minutes long.

Project Title:
Chelsea DeBoer Signature Line Launch

Overview:
We are excited to launch the Chelsea DeBoer Signature Line, showcasing a collection of fresh, vibrant wallpaper designs that embody Chelsea's unique style and aesthetic. This line will appeal to homeowners, DIY enthusiasts, and interior decorators looking for modern yet cozy wallpaper options.

Objective:
To promote the new Chelsea DeBoer collection through engaging content that highlights the beauty, quality, and versatility of the designs, encouraging influencers to create videos that showcase these elements while maintaining a focus on the products rather than promotional messaging.

Target Audience:
Homeowners, renters, DIY enthusiasts, and interior decorators interested in modern design trends and seeking unique wallpaper solutions to elevate their spaces.

Key Message:
Chelsea DeBoer's latest designs offer the perfect blend of contemporary style and cozy charm, making any space feel inviting and stylish.

Content Guidelines:

  • Video Type: Engaging videos showcasing the wallpaper designs in various settings, emphasizing installation, versatility, and aesthetic appeal.
  • Visual Style: High-quality visuals with good lighting, capturing the intricate details of the wallpaper patterns and how they enhance different rooms.
  • Tone: Friendly, inspiring, and authentic, encouraging viewers to envision the designs in their own spaces.

Deliverables:

  • Main Videos:
    • Multiple segments highlighting different aspects of the collection, including:
      • Installation tips and techniques
      • Room transformations using the new designs
      • Close-ups of wallpaper patterns to showcase their beauty and detail
  • Video Length: 1-5 minutes.

Creative Freedom:
Influencers are encouraged to infuse their unique style and creativity into the content. Personal tips, tricks, and favorite design elements are welcome and encouraged.

Posting Requirements:

  • Platform: Videos will be shared on our website and YouTube channel, with highlights posted on our social media. Creators are not to post this original content on their own channels.
  • Aspect Ratio: 9:16
  • Compensation: $500 in trade product for selected content creators (5 spots available).

Content Creation and Submission:

  1. The creator agrees to produce and submit raw images and/or videos related to their project in collaboration with the company.
  2. The creator must upload the content to the company's brand folder using the provided link.
  3. If the project brief calls for a social media post, the creator must still upload the raw assets to the brand folder using the link provided.

Choose From the Following Catalog:

1-5 minutes

Compensation

Product Trade + 10% Affiliate Sale

Up to $500 in product credit

Do's ✅

  • Ensure the steps are easy to follow and visually clear.
  • Use engaging and dynamic shots to maintain viewer interest.
  • Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
  • Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.

Don'ts ❌

  • Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
  • Don't overlook the importance of clear, concise narration or captions where needed.
  • Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.

1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.  

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.

Application

Please fill out the form below to begin your onboarding process with Wall Blush

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