Wall Blush Content Brief

Gifting Wallpaper – A Wall for the Holidays

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

This holiday season, we’re inviting creators to help us spread joy in the most unexpected way — by gifting a wall. Instead of wrapping another sweater or gadget, this campaign is all about using Wall Blush wallpaper to surprise a loved one with a room transformation.

Overview:
This holiday season, we’re inviting creators to help us spread joy in the most unexpected way — by gifting a wall.

Instead of wrapping another sweater or gadget, this campaign is all about using Wall Blush wallpaper to surprise a loved one with a room transformation. Whether it’s a friend, parent, sibling, or neighbor — you’ll be giving the gift of style, comfort, and the feeling of “finally done.”

We’re looking for content that captures the before, the surprise, the install, and the reveal — and most importantly, the meaning behind the gift.

Deliverable:
One piece of content (Reel, TikTok, or Styled Photo Post) featuring the gifting story and the completed space.

Trade Offer:
$500 in Wall Blush product credit
Must be used toward wallpaper for the gifted wall.

Key Dates

Confirm Participation: ASAP
Campaign Live: November 30th

Objective:
Celebrate the holidays through heartfelt, design-driven gifting. This campaign aims to show how a wall makeover can be one of the most thoughtful, beautiful gifts you can give — especially when it’s unexpected.

Key Message:
This year, skip the usual gift. Surprise someone you love with a finished wall — a cozy corner, a nursery upgrade, or a brand-new vibe. Gifting wallpaper means giving a space they’ll love every single day.

Content Guidelines

Choose someone meaningful to you and surprise them with a wallpaper makeover
Tell the story — why them, why this space, why now
Show the transformation: before > install > reveal
Suggested formats:
- “I surprised my mom with a bedroom makeover”
- “We gifted our best friends a new entryway for the holidays”
- “Instead of buying more stuff, we gave this wall a whole new look”
Use warm lighting, cozy styling, and authentic reactions
Holiday mood is welcome but not required — aim for heart and transformation over overly “themed”

Posting Requirements

Post 1x during campaign window
Must feature a real “gifted” wallpaper install using Wall Blush
Tag @wallblush and include link to [https://wallblush.com] in caption
Upload raw content to: [https://affiliate.wallblush.com/upload-your-content]
No visible watermarks or outside branding
Content may be repurposed for holiday campaigns across web, social, and email (credit will be given)

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1 - 5 min

Compensation

Product Trade

$500 in product trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.