Wall Blush Content Brief

New Year New Wall Sale

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

The New Year is the perfect time for a fresh start — and a fresh wall. Our New Year, New Wall Sale invites customers to transform their space and mindset with a bold new look for 2025. This campaign will inspire people to refresh their homes with Wall Blush wallpapers as a part of their “new year, n

Overview:

The New Year is the perfect time for a fresh start — and a fresh wall. Our New Year, New Wall Sale invites customers to transform their space and mindset with a bold new look for 2025. This campaign will inspire people to refresh their homes with Wall Blush wallpapers as a part of their “new year, new me” energy — using style as a form of self-expression and motivation.

Objective:

Drive excitement around starting the year with a space glow-up, positioning Wall Blush as the ultimate way to set a new tone for the year ahead. Highlight our peel-and-stick wallpaper as a fast, fun, and commitment-free way to makeover a room and feel re-inspired for 2025.

Target Audience:

Design lovers, renters, new homeowners, and anyone making home updates as part of their New Year refresh — including people looking to organize, redecorate, or declutter and restyle.

Key Message:

New year, new energy, new walls. Whether it’s a full room makeover or just one statement wall, now’s the perfect time to transform your space — and your mindset — with up to 50% off during Wall Blush’s first sale of the year.

Content Guidelines:

Position wallpaper as a form of visual reset, perfect for setting new intentions, vibes, and styles for the year ahead
Showcase before/afters, clean slates, or rooms in progress
Focus on ease and instant gratification: peel, stick, done
Tie into New Year themes like resolutions, self-care, home goals, decluttering, or “main character energy”
Feature favorite prints or personal wishlist picks — what would you want to see every day in 2025?

Tone:

Uplifting, refreshing, and motivational. Think: “clean girl meets cozy maximalist” or “this is your year” energy. The tone should inspire viewers to take action and feel excited about the possibilities of a room glow-up.

Deliverables:

Creators will produce engaging content that aligns with New Year themes and includes:

Transformations or styling content that inspires a fresh start
Sale-specific content posted starting January 1st highlighting savings
Visuals or voiceover that connect to goal-setting, mood boards, or intention-setting for the new year

Creative Freedom:

We encourage creators to weave in personal resolutions, design dreams, or organization goals. Feel free to include your own take on “new year, new me” — whether that’s changing up a bedroom, creating a zen corner, or styling a kid’s room reset. Bonus points for vision-board-style energy.

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Posting Requirements

Post 1x during campaign window
Content must clearly reference the New Year, New Wall Sale and that it runs January 1st
Must add Wall Blush as a collaborator or use #ad or #paidpartnership in the caption
Must feature a real “gifted” wallpaper install using Wall Blush
Tag @wallblush and include link to [https://wallblush.com] in caption
Upload raw content to: [https://affiliate.wallblush.com/upload-your-content]
No visible watermarks or outside branding
Content may be repurposed for holiday campaigns across web, social, and email (credit will be given)

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1 - 5 min

Compensation

Product Trade

$500 in product trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.