Wall Blush Content Brief

Peony & Honey – Signature Line Launch

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We’re excited to introduce our newest signature line: Peony & Honey — a collection rooted in soft femininity, romantic details, and effortless charm. This line blends delicate florals, warm tones, and vintage-inspired elements to create spaces that feel inviting, layered, and lived-in.

We’re looking for creators to bring this collection to life by showcasing how these designs transform a space into something warm, romantic, and elevated.

Deliverable
One high-quality piece of content (Reel, TikTok, YouTube video, or styled photo post) featuring a print from the Peony & Honey collection.

Objective
Launch the Peony & Honey collection by highlighting its romantic, cozy, and elevated aesthetic. Inspire customers to create spaces that feel soft, inviting, and beautifully styled.

Target Audience
Homeowners, renters, and design lovers drawn to feminine details, florals, vintage-inspired patterns, and cozy, curated interiors.

Key Message
The Peony & Honey collection brings warmth, softness, and romance into your space. These designs are made to create rooms that feel lived-in, styled, and effortlessly beautiful.

Content Guidelines:

Showcase at least one of the new Peony & Honey in your content
Talk about why you chose that specific print or color variation
Feature room transformations that highlight how the design changes the vibe
If possible, show swatches, samples, or multiple colorways to highlight versatility
Focus on design-forward visuals, earthy textures, and natural light
Recommended content formats: installation walkthroughs, “why I chose this print,” styling tips, before-and-after reveals, aesthetic room tours

Creative Approach:

Time-lapse or step-by-step installation videos
Calm, stylish voiceovers or music that matches the earthy and artistic tone of the collection
Share your personal design process or transformation story
Big “after” reveal moment should feel styled, peaceful, and inspiring

Posting Requirements:

Content should feature one or more prints from the Peony & Honey collection
Include the Wall Blush website link and branded hashtags in your caption
Upload raw image/video content to our brand folder: [https://affiliate.wallblush.com/upload-your-content]
No visible branding or watermarks on submitted files
Creator agrees to grant usage for social, web, ads, and email marketing

‍

1-5 mins

Compensation

Product Trade

$500 in product trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
‍
1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.