Wall Blush Content Brief

POV Video

About Brief

The POV

Deadline:

Due 15 days after delivery of product

Deliverables

Create an engaging and relatable Point-of-View (POV) video from the perspective of a homeowner attempting to install wallpaper for the first time. This humorous and educational video will depict the common pitfalls and successes of a DIY wallpaper installation, making the learning process fun and ap

Objective:To connect with DIY enthusiasts and potential customers by showcasing the trials, errors, and eventual triumphs of installing wallpaper on one's own, while subtly promoting our easy-to-install wallpaper products.

Target Audience:DIY beginners, homeowners interested in home decor, and a younger audience looking to personalize their living spaces affordably.

Type of Video:Comedy/Educational POV

Video Length: 1-2 minutes

Deliverables:

Main Video: A first-person narrative that follows the homeowner through the process of installing wallpaper, from unboxing the product to admiring the finished work.

Content Guidelines:

Setting: A typical room in a home, such as a bedroom or living room, ready for a makeover.
Characters: The main character is the first-time installer (viewer's POV). Other characters may include family members or friends who provide off-camera advice or commentary.
Plot: The video starts with the excitement of starting a new project, followed by a series of humorous mishaps (misreading instructions, mismatched patterns, bubbles under the paper), and ends with the satisfaction of a job well done, despite the bumps along the way.
Tone: Light-hearted and humorous, infused with practical tips and encouraging messages to inspire viewers to attempt their DIY projects.

Creative Freedom:

Encourage creative visual and audio effects to enhance the storytelling, such as thought bubbles, flashbacks, or comical sound effects.
Allow the creator to inject personal anecdotes or DIY hacks that add value and uniqueness to the video.

Aspect Ratio: 9:16

Posted on social media account

Content Creation and Submission

1.1. The creator agrees to create and submit raw images and/or videos ("Content") related to their project in collaboration with the Company.

1.2. The creator must upload the Content to the Company's brand folder using the following link: [https://affiliate.wallblush.com/upload-your-content].

1.3. If the project brief calls for a social media post, the creator is still required to upload the raw assets to the brand folder using the link provided.

30-45 second video

Compensation

Product Trade + 10% Affiliate Sale

$500 in Product Trade + 10% Affiliate Sale

Do's ✅

Highlight the features of the wallpaper that make it suitable for beginners (e.g., peel-and-stick, repositionable).
Show the preparation process, including wall cleaning, measuring, and tool setup.
Include moments of learning and adaptation, showing the viewer how to correct common mistakes.
Emphasize the transformation of the space and the satisfaction of completing a home improvement projects

Don'ts ❌

Don't portray the wallpaper product negatively; even mishaps should be framed as part of the learning curve.
Avoid technical jargon without explanations—keep language clear and accessible.
Don't ignore safety precautions—depict the installation process as safely as possible.
Avoid long, unedited portions of the video that may lose viewer interest.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.

Application

Please fill out the form below to begin your onboarding process with Wall Blush

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