Wall Blush Content Brief

Realtree Collection Launch

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We're excited to introduce our new Realtree Collection, featuring authentic Realtree camouflage patterns reimagined for home decor. From classic outdoor-inspired designs to bold statement prints, this collection brings the spirit of the outdoors indoors in a fresh and unexpected way.

We're looking for creators to showcase how these designs can transform a space and reflect personal style, whether that's a hunting-themed room, cabin retreat, boys' bedroom, mudroom, game room, nursery, office, or any space inspired by outdoor living.

Deliverable

One high-quality piece of content (Reel, TikTok, YouTube video, or styled photo post) featuring a print from the Realtree Collection.

Objective

Launch the Realtree Collection by showcasing how camouflage and outdoor-inspired patterns can create unique, personality-filled spaces. Inspire customers to think beyond traditional uses of camo and see it as a bold design element for their home.

Target Audience

Hunters, outdoor enthusiasts, cabin owners, families, parents designing kids' rooms, rustic decor lovers, and anyone who enjoys nature-inspired interiors.

Key Message

The Realtree Collection brings outdoor heritage, adventure, and personality into your home. These designs create spaces that feel authentic, memorable, and uniquely yours.

Content Ideas

Hunting Nursery Reveal
Boys Room Transformation
The Man Cave Upgrade I Didn't Know I Needed
Bringing the Outdoors Inside
Cabin Makeover
Mudroom Refresh
The Wallpaper That Made This Room Feel Complete
Rustic Office Makeover
Lake House Styling
My Favorite Room In The House

Content Guidelines

Showcase at least one Realtree print in your content
Share why you chose that specific pattern or colorway
Highlight how the wallpaper transforms the space
Show the room styled and complete whenever possible
Focus on authentic lifestyle moments and personality-driven spaces
Recommended formats: room reveals, installation videos, before-and-afters, nursery reveals, cabin makeovers, boys' room transformations, hunting room refreshes, and design inspiration

Creative Approach

Before-and-after transformations
Installation time-lapses
"Why I chose this print" storytelling
Room styling and decorating content
Family, cabin, hunting, or outdoor lifestyle content
Strong reveal moment showing the finished space

Posting Requirements

Feature one or more prints from the Realtree Collection
Include Wall Blush website link and branded hashtags
Upload raw image/video assets to: https://affiliate.wallblush.com/upload-your-content
No visible watermarks on submitted files
Creator grants usage rights for social, web, ads, and email marketing

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1-5 mins

Compensation

Product Trade + 10% Affiliate Sale

$500 in product trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their original content or on their posts.

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Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

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EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.