Wall Blush Content Brief

Summer Refresh – New Season, New Walls

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

Summer’s here, and it’s the season of bold colors, fresh vibes, and home upgrades that make a statement. We’re kicking off our Summer Refresh campaign by inviting creators to showcase how Wall Blush wallpaper can instantly brighten, energize, and transform a space for the sunny season.

Overview:
Summer’s here, and it’s the season of bold colors, fresh vibes, and home upgrades that make a statement. We’re kicking off our Summer Refresh campaign by inviting creators to showcase how Wall Blush wallpaper can instantly brighten, energize, and transform a space for the sunny season. From breezy bedrooms to beachy nooks, this campaign is all about creating that sun-drenched, feel-good atmosphere — one wall at a time.

Objective:
Inspire audiences to refresh their homes for summer using Wall Blush wallpaper. Emphasize the ease of transformation, seasonal style, and the emotional lift that comes with upgrading your space with fresh design energy.

Target Audience:
Renters, homeowners, and interior-obsessed shoppers looking to embrace summer with light, bright, and elevated interiors. Especially those who want to make a big change with minimal effort.

Key Message:
Breathe new life into your home with a summer wallpaper refresh. With easy installation, stunning seasonal prints, and instant impact, Wall Blush makes it simple to turn any space into a summer sanctuary.

Content Guidelines:

Feature summer-inspired designs—light, airy, coastal, floral, or tropical.
Highlight a room transformation perfect for the season: bedrooms, sunrooms, bathrooms, entryways, etc.
Emphasize the ease and speed of installation.
Keep the energy vibrant, breezy, and bright—think summer sunshine, barefoot mornings, and open windows.

Creative Approach:

Time-lapse or step-by-step installation videos.
Fun, engaging voiceovers talking about how easy and affordable it is to refresh a space.
Excited reactions to the incredible transformation after applying the wallpaper.

Posting Requirements:

Include the Wall Blush website link and branded hashtags to drive traffic.
The creator agrees to create and submit raw images and/or videos ("Content") related to their project in collaboration with the Company.
The creator must upload the Content to the Company's brand folder using the following link: [https://affiliate.wallblush.com/upload-your-content].
If the project brief calls for a social media post, the creator is still required to upload the raw assets to the brand folder using the link provided.‍
You must add Wall Blush as a collaborator AND include #ad or #paidpartnership in the post caption.

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1 - 5 min

Compensation

Product Trade

$500 in trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their ori

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.