Wall Blush Content Brief

Tutorial Video

About Brief

The Tutorial

Deadline:

Due 15 days after delivery of product

Deliverables

This creative brief outlines a collaboration with a high-profile influencer to showcase our wallpaper through an unboxing story, a progress update, and a captivating transformation reel on Instagram, aimed at driving engagement and highlighting the product's quality and aesthetic appeal.

Objective:
Engage a high-profile influencer to showcase the transformative impact of our wallpaper, highlighting the quality and aesthetic appeal through a series of engaging social media posts.

Target Influencer:
An influencer with a large following, known for their interest in home décor or DIY projects, and a knack for engaging storytelling through visual content.

Deliverables:

Unboxing Story: Share an Instagram story capturing the excitement and initial impressions of unboxing the wallpaper. Focus on the design and quality of the wallpaper, mentioning how it feels to the touch and the initial thoughts about the design.
Progress Story: Post a second Instagram story during the application process. This should include clips showing the ease of application, any unique features of the wallpaper, and engaging moments like smoothing out the final piece. Encourage anticipation for the final reveal.
Final Project Reel: Create a 30-60 second Instagram Reel showcasing the transformation. Start with a “before” shot of the space, then transition to the application process, and end with a stunning “after” reveal. Include a call-to-action encouraging followers to check out our website or shop our collection.

Key Messages:

Highlight the quality of the wallpaper.
Emphasize the transformative power of our designs in enhancing any space.
Mention the ease of application and the durable nature of the wallpaper.

Aspect Ratio: 9:16

POSTED ON SOCIAL

Content Creation and Submission

1.1. The creator agrees to create and submit raw images and/or videos ("Content") related to their project in collaboration with the Company.

1.2. The creator must upload the Content to the Company's brand folder using the following link: [https://affiliate.wallblush.com/upload-your-content].

1.3. If the project brief calls for a social media post, the creator is still required to upload the raw assets to the brand folder using the link provided.

2 - 15 Second Stories | 1 - 45 Second Reel

Compensation

Product Trade + 10% Affiliate Sale

$1,000 in free product + 10% affiliate sales + 40% OFF Discount

Do's ✅

Provide Clear Instructions: Clearly outline the expectations, deadlines, and deliverables to the influencer to ensure they understand the campaign objectives.
Foster Creative Freedom: Allow the influencer to inject their personal style and creativity into the content while ensuring it aligns with the brand’s identity.
Emphasize Key Messages: Ensure the influencer understands the key features and benefits of the wallpaper to accurately convey them in their content.
Engage with the Content: Actively engage with the posts by liking, commenting, and sharing to boost visibility and show support for the influencer.
Monitor Progress: Keep regular communication open to address any issues and ensure the campaign is on track.
Use High-Quality Visuals: Encourage the use of high-resolution images and videos to showcase the wallpaper effectively.
Provide Samples: Supply the influencer with sufficient wallpaper samples to create an authentic and appealing setup.

Don'ts ❌

Avoid Over-Scripting: While providing key messages is important, don’t dictate every aspect of the content creation process; this can stifle the influencer’s natural style.
Don’t Ignore Feedback: Be open to feedback from the influencer, especially if they suggest adjustments based on their audience's preferences.
Don't Forget to Review Content: Ensure all content is approved before posting to avoid potential brand misrepresentation.
Avoid Delaying Feedback: Provide timely responses to any queries or content submissions to keep the project moving smoothly.
Don't Overlook Contractual Details: Clearly define the terms of the collaboration, including compensation, content ownership, and usage rights.
Don't Neglect Post-Campaign Analysis: After the campaign, review the performance and outcomes to learn and improve future collaborations.
Don't Skimp on Support: Ensure the influencer has all the necessary tools and information to succeed, from detailed product info to logistical support.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.

Application

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