Wall Blush Content Brief

Focus On Quality

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

Create thoughtful, visually rich content that highlights the elevated quality of Wall Blush wallpaper. The aim is to build trust with new audiences and reinforce our reputation with loyal customers by focusing on details like our premium materials, fade-resistant prints, and seamless finishes.

Overview:
Wall Blush is known for exceptional quality and distinctive design. This campaign is all about showcasing the superior craftsmanship, refined finishes, and enduring materials that make our wallpaper a cut above the rest. It’s about more than just making a space look good — it’s about choosing something that’s made to last and effortlessly elevates your home.

Objective:
To create thoughtful, visually rich content that highlights the elevated quality of Wall Blush wallpaper. The aim is to build trust with new audiences and reinforce our reputation with loyal customers by focusing on details like our premium materials, fade-resistant prints, and seamless finishes.

Target Audience:
Homeowners, renters, interior lovers, and DIYers who place value on quality, longevity, and beautifully crafted design when styling their space.

Key Message:
Wall Blush wallpaper doesn’t just look the part — it’s built to perform. From feel to finish, every roll is designed with precision and care.

Content Guidelines:
We’re after content that brings our craftsmanship to life. That might include:

Close-up visuals showing the texture and material quality
Step-by-step videos highlighting our easy peel-and-stick application or smooth paste-to-wall installation
Comparisons with other wallpapers to show the difference real quality makes
Your personal experience — whether it’s about how easy it was to install, how it transformed your space, or how it’s held up over time

Creative Approach:

Time-lapse or step-by-step installation videos.
Fun, engaging voiceovers talking about how easy and affordable it is to refresh a space.
Excited reactions to the incredible transformation after applying the wallpaper.

Posting Requirements:

Include the Wall Blush website link and branded hashtags to drive traffic.
The creator agrees to create and submit raw images and/or videos ("Content") related to their project in collaboration with the Company.
The creator must upload the Content to the Company's brand folder using the following link: [https://affiliate.wallblush.com/upload-your-content].
If the project brief calls for a social media post, the creator is still required to upload the raw assets to the brand folder using the link provided.

‍

1-5 min

Compensation

Product Trade

£500 in product trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their original post.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
‍
1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.